Organizations may have varying goals in their supply chain. But all would have to agree that the top-level objective is to increase profits by maximizing operational efficiency in satisfying customer demand. If that goal is broken down to deliverables, you will be able to identify manageable and doable short to medium-term goals.

Metrics to measure your goals must be established. The more efficient your supply chain across metrics, the larger the margin. Supply chain participants aim for a bigger margin – everybody does. They are trying hard to deliver value-added processes in producing a high-quality product at maximum efficiency in the hope to increase their bottom line.

Overall, supply chain operations should have the following objectives;

–  Value creation
–  Customer satisfaction
–  Efficiency maximization
–  Cost reduction
–  Profit growth